The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

Q: I was interested to read your article, “Henry Ford: The Great Industrialist & Fateful Hunger March,” as I have been a big fan of the history of the Ford Motor Company since the first time I read, ...

Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day in 1957, Ford Motor Company (NYSE:F) unveiled the Edsel. Where The Market ...

The Ford Edsel is often regarded as one of the most notorious failures in the history of the American automobile industry. A project that cost Ford hundreds of millions of dollars and took years to ...

The late 1950s gave us some of the greatest American cars ever built. Whether we're talking about the Chevrolet Corvette, the Chrysler 300, or the Ford Fairlane Skyliner, they're all prized ...

Going back to the late 1950s, Ford wanted a fourth brand in order to gain more market share, and so Edsel was established as an expansion of the Lincoln-Mercury division, joining the latter two in the ...