B2C marketers do not know how good they have it. Although the definition of "the modern consumer" is always changing—and marketers are forced to change along with it—B2C marketers have a vast array of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

Direct marketing has worked for Sears Roebuck, Sharper Image and Banana Republic, among others, and it could work for you. Lois Geller, the president of Mason & Geller Direct, explains that it can be ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has changed drastically over the last decade, fueled by the evolution of ...

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Traditional methods of promotion, like print and television ads, are nowadays ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

QR codes are spurring consumers to take action with response rates that are higher than other direct marketing tactics, according to a new report from Nellymoser. The report, "Scan Response Rates in ...