Mass-market shampoo Herbal Essences was a stale brand in its mid-30s when Procter & Gamble acquired it from Clairol in 2001. By 2006, there were three apparent choices, says P&G chairman and CEO A.G.

CINCINNATI--(BUSINESS WIRE)--As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal ...

Herbal Essences is hoping sex sells. Again. Come February, Herbal Essences will reintroduce two classic ranges — the Smooth Collection and the Shine Collection — housed in the brand’s trademark ...

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Procter & Gamble has recalled more than 30 aerosol spray haircare products, including many dry shampoos and dry conditioners, warning that the products could contain benzene, a cancer-causing agent.

Herbal Essences's latest campaign hits on a number of current marketing trends, including longer-form video content with a message of positivity and a focus on narrative storytelling over showcasing ...

NEW YORK — Herbal Essences is taking every opportunity to reach its target customer in the first half of 2003. Recently, the $700 million global brand became the exclusive beauty sponsor for “American ...

If you click on links we provide, we may receive compensation. Plus, the “lovely scent” lasts for days Amazon Apparently, you don’t have to pay salon prices for that fresh-out-of-the-chair quality at ...

Herbal Essences designed new shampoo and conditioner packaging for those with vision impairments Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Herbal Essences is debuting an ...