Traditional economic theory speculates that our purchasing decisions follow the principle of “utility maximization.” In other words, when we try to decide which item to buy, we measure each potential ...
It's the impossible choice millions of Americans face every day as the U.S. housing crisis collides with climate change. And ...
Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021. A few weeks ago, I interviewed the Facebook COO Sheryl Sandberg about ...