Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data ...

With our new guide, PIM, AI & ROI: How Top B2B Manufacturers Stand Out and Scale, you’ll learn how industry leaders: ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

As enterprises deepen their digital transformation, customer demands for B2B systems are no longer limited to simple online ...

IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack actionable insight. Instead, the platform equips B2B companies with real-time intelligence and always-on nurturing, ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for ...

In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is ...

CHRISTCHURCH, New Zealand, August 20, 2025--(BUSINESS WIRE)--Couchdrop, the cloud platform for secure b2b file transfers, announced a major update that adds new integrations with modern business ...

Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

The sales funnel is collapsing. With growing information transparency in B2B, the sales process is rapidly shifting to the buyer. Buyers are increasingly managing the bulk of the sales process ...