Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech head coach Joey McGuire used his time at the Big 12 media days to call out some bigger programs and conferences. As the saying goes, McGuire 'wants t ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...