Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...