Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

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The AI-powered contextual advertising platform provider, Channel Factory has launched Channel Factory Intelligence, a media intelligence suite. The adtech player has also launched two more AI-led ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second office location in India. The adtech player already has an office in ...

Not all revolutions start with hashtags. Some begin with posters. Earlier this month, the Central Board of Secondary Education (CBSE) quietly issued a directive that may well become one of India’s ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's ...

Even as AI floods workflows with speed and scale, professionals argue that it can’t mimic instinct, cultural fluency or ...

The Eight Network, an audio OTT player, has expanded its focus to include video content business. The company has officially unveiled Vertical TV, a video OTT platform specialising in micro-dtamas and ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.