Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

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With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

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It was some time in the 1920s when the bustling streets of New York City witnessed a transformative moment—a moment that would intertwine the realms of public relations (PR). The air was thick with ...