Amazon’s Prime Day in July is here, and it’s the perfect time to consider upgrading that old 1080p or first-gen 4K set, or just snag something for another room. While it’s been great to see TV prices fall in general over the years,

Amazon Prime Day is this week, and you can already start saving on TVs. Our deals team found the best discounts on top-rated models from Samsung, LG, Sony and more.

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.