News

Ford’s Secret Weapon to Beat Tesla Is a $30,000 EV Truck

Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, ...

How will Ford reinvent EV manufacturing to compete with China?

Henry Ford did not invent the assembly line, but he certainly jump-started a manufacturing revolution by using it to build ...

Ford following Ram's lead for its future electric trucks

Ford's truck future may be electrified, but not all electric. Representatives for the Dearborn, Michigan-based automaker, ...

Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30,000 EV truck

Ford CEO Jim Farley called out Chinese automaker BYD in his hyped announcement of a new midsize truck.

Ford’s New Truck Needs To Understand The EV Myths Permating Automaking

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another ...

Ford’s Answer to Cheap Chinese EVs Starts With a $30,000 Electric Pickup

The automaker said it would spend $2 billion to overhaul a Louisville, Ky., factory to build a new line of affordable, ...

Ford hits the pedal on EV production with $2 billion overhaul of Kentucky plant

Ford said its combined investment of about $5 billion at the Kentucky assembly plant and Michigan battery plant is expected ...

$30K Ford EV truck due in 2027 with much-simpler production process

Ford will debut a new midsize pickup truck in 2027 with a targeted price of $30,000, the automaker announced today. The ...

Ford is betting the future on smaller EV batteries

Ford said the new battery will be 15 percent smaller than that of a BYD Atto electric crossover. BYD uses the same lithium ...

Ford Says It Will Deliver the Dream of Truly Modular Skateboard EVs

If Ford lives up it promise of making electric cars affordable and unique within the next few years, it'll be a welcome ...