The tech giant suffered an 11% decline in China sales last quarter, raising concerns about its ability to fend off fierce ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple could benefit from China's DeepSeek, which appears to deliver cheaper AI models. Its competitors have already spent big ...

Despite supportive earnings, DeepSeek shocked technology stocks. In the busiest week of the earnings season, tariffs and the ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" during an earnings call Thursday ...

Apple CEO Tim Cook is a fan of DeepSeek's innovation. When an analyst asked the executive on the earnings call about what he ...

Shares of Apple charged higher on Monday, bucking the trend as its large-cap tech peers tumbled on concerns about ...

DeepSeek has shaken up the AI world, raising questions about its capabilities, and security risks. But the future of AI still ...

These days, nothing is certain about the tech market or the world at large. Even Nvidia's seemingly bulletproof stock took a ...

Using DeepSeek's AI models and integrating them into its hardware aligns well with Apple’s strategy and keeps the company ...

The Chinese artificial intelligence app DeepSeek could not be accessed on Wednesday in Apple and Google app stores in Italy, ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.