For the next few months, they'll be picking different parking lots across Philadelphia for Zumba pop-ups. You simply come, park your car and get movin'.

The founders of Zumba, the Latin dance fitness craze, know how to play the marketing game. Just as a fast-food chain must invent original ways to combine ingredients to generate new revenue ...

The Zumba Cruise will return in 2026 after a seven-year break, featuring classes, themed parties and surprise performances aboard the Norwegian Pearl from Miami to Cozumel.