Wool brands have found new ways to make durable summer apparel that outperforms apparel from just 5 years ago.

It's been a hot summer in Canada. For someone like me, who frequently cycles 50 kilometres or more at a time, this has proven ...

Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability ...

Merino wool, for instance, is an ultra-fine and super soft wool that’s lightweight and breathable, creating clothes that are great for adventure travel and city trips in both cold and warm climates.

Merino wool is a fabric commonly used to create performance gear for outdoor sports, as it dries quickly and naturally traps body heat. Since it insulates best when snug, it’s often used for ...

The New Breed of High-Performance Wool Clothing Long a tried-and-true textile for outdoor apparel, wool is getting engineered for higher performance by companies like Voormi, Duckworth and others By ...