Wool brands have found new ways to make durable summer apparel that outperforms apparel from just 5 years ago.

Merino wool, for instance, is an ultra-fine and super soft wool that’s lightweight and breathable, creating clothes that are great for adventure travel and city trips in both cold and warm climates.

It's been a hot summer in Canada. For someone like me, who frequently cycles 50 kilometres or more at a time, this has proven ...

As synthetic hunting clothing gets lighter, thinner, and warmer, it’s tempting to regard wool as outmoded. However, sheep spent millions of years perfecting it for your benefit, and wool has a ...