Shatner now seems to occupy another realm, one where he can finally embrace being William Shatner -- sometimes by playing himself, as in ads for Priceline.com.

LOS ANGELES (AP) - William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS' "The Big Bang Theory." In an upcoming campaign for the online travel services company, Shatner ...

William Shatner has agreed to resume his role as a spokesman for Priceline.com, but will not be singing in the next generation of ads for the name-your-own price Internet company.

William Shatner is immortalizing his legendary career by writing a book — and fans have a chance to be included in it. Shatner, best known for playing Captain James T. Kirk in the “Star Trek ...

William Shatner, known for his role as Captain James T. Kirk in the 'Star Trek' franchise, announced a brand new project.