Shatner now seems to occupy another realm, one where he can finally embrace being William Shatner -- sometimes by playing himself, as in ads for Priceline.com.

William Shatner has agreed to resume his role as a spokesman for Priceline.com, but will not be singing in the next generation of ads for the name-your-own price Internet company.

William Shatner is immortalizing his legendary career by writing a book — and fans have a chance to be included in it. Shatner, best known for playing Captain James T. Kirk in the “Star Trek ...

Actor William Shatner, 94, Announces Personal News first appeared on Parade on Aug 7, 2025 This story was originally reported by Parade on Aug 7, 2025, where it first appeared.