How many hours, roughly, do you spend each week watching - and listening to - videos of people whispering into microphones, stroking rough objects, crackling bubble-wrap and making similar sounds? I ...

Millions of people log onto YouTube to watch ASMR (Autonomous Sensory Meridian Response) videos featuring repetitive every day actions like hair brushing and towel folding. A new study has found the ...

A YouTube community dedicated to gentle whispers and soft sounds is celebrating a milestone, after one of its most popular celebrities hit one million subscribers. A Russian-American woman named Maria ...

Defined by the tingling, relaxing sensations some people feel in response to specific sounds or visuals ASMR has captivated audiences worldwide. It is described as a “tingling” that begins in the ...

Billie Eilish can add ASMR icon to her list of accolades as fans notice the likeness between her chart-topping album and the techniques used within the internet phenomenon. As the powers of ASMR are ...