Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

In the past year, I’ve had the privilege of working with a leading scholar in humor studies. Dr. Jennalee Donian is an NIHSS postdoctoral research fellow at Nelson Mandela University in South Africa ...

Here is my favorite psychology joke: Why have psychologists started using lawyers in their experiments rather than rats? 1. There are now more lawyers than rats. 2. The researchers don’t become ...

My daughter, Alice, is almost two, and quite funny. Although she can say short sentences—“I need cake!”—her humor isn’t particularly verbal. Instead, she giggles while stumbling around in grownup ...

Already planning your Halloween costume? If you're considering wearing a corset top or dressing as "The Lorax," you may receive snarky remarks. “You can’t complain about basic corset Halloween ...

There are a lot of insider jokes and trends floating around, making it hard to keep up. But it’s fair to wonder what “group 7” is after spotting it in your feed more than a few times. The trend is new ...