FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Online B2B distribution? Amazon’s foray into B2B distribution worked fine for simple products like paper towels, but the moment specs get tricky, its model breaks down. Most industrial products live ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

What Is A B2B Marketplace? A B2B marketplace is an ecommerce platform that facilitates business-to-business transactions. It acts as a digital intermediary, connecting buyers and sellers through ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

For B2B marketers, it can feel as if all anyone is talking about these days is AI. It's all over LinkedIn, filling up our inboxes, and getting added to just about every tool in our martech stack. But, ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Companies in B2B are creating large amounts of content. But not everyone is creating thought leadership. As more companies invest in thought leadership programs, many teams are asking a deceptively ...

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...