The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these ...

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only ...

Google updated its documentation on creating high-quality meta descriptions that will show up in the search results by adding examples of best and worst practices. The change was made in the ...

Dynamical.biz translated a new eye tracking study done Spanish (PDF here) of how searchers look at the search results on a search results page. Here is the break down of the study, but before you look ...

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond ...

Google has a report in Google Search Console that shows you your duplicate meta descriptions, the report is called the HTML improvements report. It will document "Meta description problems: Potential ...

Google’s Matt Cutts, the head of search spam, released a video today providing an SEO tip on meta descriptions. Matt said, do not have duplicate meta descriptions on your site. Matt said it is better ...