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SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition to ...

Imagine walking into a museum where every visitor’s movement is tracked—not to invade privacy, but to understand ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time. Tools like Google Analytics have ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

As mobile technology continues to take flight, research has found that between 20 percent and 30 percent of overall Internet traffic is generated by mobile devices. Marketers are finding a wealth of ...