Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Jinsong Yu shares deep architectural insights ...

SimilarWeb, a startup taking on web measurement services like Alexa and comScore, is now expanding its intelligence platform to include the world of native mobile apps and mobile web, in addition to ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Imagine walking into a museum where every visitor’s movement is tracked—not to invade privacy, but to understand ...

As mobile technology continues to take flight, research has found that between 20 percent and 30 percent of overall Internet traffic is generated by mobile devices. Marketers are finding a wealth of ...

Xsolla, a game commerce company, has partnered with AppsFlyer to provide analytics for web shops as alternative stores for game devs. AppsFlyer focuses on mobile measurement, attribution, and data ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

Corbin is a tech journalist and developer who worked at Android Police from 2016 until 2021. Check out his other work at corbin.io. A major update for the Analytics Android app was released last month ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.