In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months ...

Amazon is updating its ad-free streaming offering by introducing Prime Video Ultra, a new subscription tier designed for viewers who want to watch content on Prime Video without advertisements. The ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

It's about to cost Prime Video users in the U.S. more if they want to stream TV shows and movies without ads. On April 10, 2026, Prime Video's ad-free subscription will become Prime Video Ultra in the ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

A judge dismissed a lawsuit accusing Amazon's Prime Video service of misleading subscribers with an extra charge to stream their content free of ads. On Friday, U.S. District Judge Barbara Rothstein ...

Liam Gaughan is a film and TV writer at Collider. He has been writing film reviews and news coverage for ten years. Between relentlessly adding new titles to his watchlist and attending as many ...