This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

This should come as a surprise to no one, but the winningest golf ball brand on the PGA Tour was once again the “No. 1 ball in golf.” Titleist golf balls took the cake again this year by winning a ...

Usually when we do a golf-ball test or sit down to pull apart new gear for Fully Equipped, it’s just Jake Morrow and I nerding out and acting as the guinea pigs. We spend our time traveling to OEM ...

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company’s status firmly at the top of the golf ball world. The company ...

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Let's get this out of the way: Titleist's latest "Dot" golf ball release isn't the one golfers have been clamoring for. The Pro V1x "Double Dot" prototype remains a tour-only offering, but that ...