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It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...

Stephen Curry is leaving Under Armour after the release of his 13th and final signature shoe, ending a 13-year partnership. Curry is expected to take the "Curry Brand" with him as an independent ...

The University of Wisconsin's 10-year contract with Under Armour is set to expire in 2026. Wisconsin has expressed satisfaction with the Under Armour partnership so far. Other schools' new apparel ...