Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

King’s Hawaiian, maker of the No. 1 dinner roll in America, is launching a first-of-its-kind collaboration with Van Leeuwen ...

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

Ube is a purple yam native to Southeast Asia whose glimmering purple center, mild, sweet flavor, and coconut-like aroma have made it a popular ingredient in traditional Filipino sweets. Across the U.S ...

Ube, the bright-purple, viral Filipino yam, is already seeing such popularity that farmers are struggling to keep up with ...

Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...

As the emerald reign of the clean girl latte fades into saturation, a vibrant Filipino staple is transforming the global palate and the digital landscape.

The five food and drink innovation trends set to outlast hype in 2026, spanning GLP‑1 nutrition, functional drinks, creatine, ...