Tension: Brands crave genuine dialogue on Facebook, yet shrinking organic reach and content overload make it harder than ever to spark responses that feel fresh rather than forced. Noise: “Engagement ...

Meta announced Thursday the release of two new generative video tools that might eventually be widely used by people on Facebook and Instagram. One is a tool called Emu Video that generates videos ...

Meta, the parent company of Facebook and Instagram, has started rolling out new generative AI tools for its advertisers. According to Reuters, the social media giant said on Wednesday that the new AI ...

Ethan Zuckerman wants to release a tool that would allow Facebook users to control what appears in their newsfeeds. His privacy-friendly browser extension, Unfollow Everything 2.0, is designed to ...

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to ...

Meta Platforms has begun testing an optional Facebook feature in the United States and Canada that lets its artificial ...

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...

Most social marketing firms know they need tools specifically designed for Facebook. The trick is to make instruments that actually work, and help brands shine within the social network’s confining ad ...

Meta's New AI-Powered Ad Tools For Festive Season: As the festive shopping season kicks off in India, consumers are turning to AI-powered tools, short-form videos and trusted creators to guide their ...

Jay Parikh will lead the new CoreAI — Platform and Tools division at Microsoft. (Microsoft Photo) Microsoft is creating a new engineering division, led by the former global head of engineering at ...