Marvel Studios announced it will not place any new footage for its upcoming movies at Super Bowl LX. The decision surprised ...

It’s about that time of year again: the Super Bowl, and more specifically, the ads. This is usually when we get a new or ...

Toyota taps into nostalgia and emotional continuity with its Super Bowl LX ad “Superhero Belt,” centered on the Toyota RAV4.

Toyota is advertising in Super Bowl LX with "Superhero Belt," a quietly emotional, generational ad that finds meaning in everyday moments (and the cars that carry them).

Toyota has revealed their commercial for the big game and it tells the story of a family and 30 years of RAV4 ...

Toyota’s Super Bowl ad celebrates 30 years of the RAV4 and family connections. The “Superhero Belt” theme highlights generational bonding. The RAV4 remains a best-seller in the U.S., marking its ...

"Superhero Belt" was not created specifically for the game, and instead is part of a multi-vehicle brand campaign.