Craft of making Super Bowl commercials
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USA TODAY exclusively reveals the T-Mobile Super Bowl commercial with the Backstreet Boys, plus the guys chat about the ad and the big game.
Check out the new food and beverage commercials that will air during Super Bowl LX, like Budweiser and Instacart.
As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field