He said the Hard Rock ad stopped conversation at the Super Bowl party he was at, but "the story overwhelmed the brand. As one of my friends said, "I have no idea what that was for,'" he said.

In Google’s third consecutive Super Bowl ad, the tech giant helps an elderly man hold on to memories of his late wife Loretta with help from his AI-powered Google Assistant smart speaker.The 90 ...

Last year's Super Bowl on Fox averaged a whopping 102 million viewers. The game's ratings towered over the second highest-rated broadcast of 2020, which was the first presidential debate between ...

The appeal to nostalgia definitely worked, as the ad ranked 10th overall in 2020's USA Today Ad Meter contest, in which panelists rate and rank Super Bowl commercials.

SEE ALSO: Mr. Peanut reincarnates as BabyNut in Super Bowl ad stunt "This year it's all about a return to Super Bowl basics," said Kelly O'Keefe, managing partner of consultancy Brand Federation.