Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, "Turn Up ...

Add Yahoo as a preferred source to see more of our stories on Google. Memphis rapper GloRilla stars in Sprite ad celebrating 50 years of hip-hop Memphis rapper GloRilla is featured in a new Sprite ad ...

The $2.2 billion acquisition forces rival agency networks to stick with a data partner now owned by a competitor, or find alternatives that may not exist at scale. Sprite is taking a second shot at ...

As the weather warms up, Sprite is looking to help consumers cool down with a new limited-time product that delivers a chilling sensation on top of a cherry lime flavor profile. The temperature-themed ...

The Coca-Cola Company has a brand-new ad out this week for the returning Sprite Winter Spiced Cranberry, as Anthony Edwards has taken on Santa duties to deliver it. In case you weren't aware, the ...

Sprite is reimagining its iconic "Obey Your Thirst" campaign and Sha'Carri Richardson is breaking all the rules. Sha’Carri Richardson stayed true to her defiant persona in her debut Sprite commercial ...

Minnesota Timberwolves all-star forward Anthony Edwards makes a return for Sprite, starring in a holiday campaign promoting its limited-time seasonal offering. “Sippin Season” follows last month’s ...

Sprite has had a relationship with Hip-Hop for years. They’ve tossed endorsement deals left and right and locked in on milestone movements in the culture to show the brand’s alignment. It starts as ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...