Forget the waiting and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

Premion, the Tegna-owned CTV/OTT ad-sales unit, has started up what it says is the first “scaled” advertising effort for local and regional marketers via a demand-side programmatic platform (DSP).

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

When it comes to keeping fans from having to watch the usual heavy load of sports ads, Unrivaled has been undaunted. The start-up three-on-three women’s basketball league, with clubs such as the ...

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56% When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...