Perfetti Van Melle India has introduced a range of soft candy offerings – Chupa Chups Sour Belt and Sour Bites. In a statement, Ramesh Jayaraman, Managing Director, Perfetti Van Melle India said “We ...

Perfetti Van Melle launched a new TVC promoting Chupa Chups Sour Tubes– Jelly in a long tubular format. With the launch of all-new Sour Tubes, the brand said it will further solidify its image as an ...

Chupa Chups, from the house of Perfetti Van Melle, has rolled out its new campaign rooted in the philosophy - Fun is for life, and not just for kids. The new campaign has two copies, one each for the ...

Confectionery giant Perfetti Van Melle has added to the range of products sold under its Chupa Chups brand in India with the launch of products available in other markets. The Europe-based company has ...

Much-loved brand Chupa Chups, currently worth £17.7m and growing at +5%, is taking a bold step into the extruded jellies market with the launch of a new belts and laces range. Tapping into the growing ...

Perfetti Van Melle is extending its Chupa Chups portfolio with the addition of AirHeads Sour, as the brand moves to tap growing demand for tart flavours. Available now, each 50g pack (rsp: 60p) ...

Chupa Chups, the confectionary brand from the house of Perfetti Van Melle, has rolled out a new campaign rooted in the philosophy ‘Fun is for life, and not just for kids’. Chupa Chups brings alive the ...

Building on the success of its pioneering foray into the jellies space last summer, £17.8m [1] confectionery brand, Chupa Chups, is expanding its existing range of Sour Mixed Belts, Sour Apple Belts, ...

Perfetti Van Melle’s lollipop brand has rolled out its latest campaign for Valentine’s Day. As part of the campaign, the brand has launched a limited edition lollipop range – “Do You Love Me?” The ...

Chupa Chups, a well-known name in the confectionery sector valued at £17.6 million, is set to enhance its product offerings with the introduction of Pinkis, a new addition to its jellies range. The ...