The first step in taking a photo is to point the camera in the right direction. But to know what that right direction is, you need a viewfinder. The problem with designing a viewfinder is that the ...

Though video recording has become commonplace among SLRs since the Nikon D90 first introduced the feature in 2008, Sony has been late to the party, introducing video-free dSLRs as recently as June of ...

More and more interchangeable lens cameras are going mirrorless these days, but for this pair of cameras, Sony didn’t nix the mirror all together. Instead, they made it fixed and translucent so that ...

It's not just the A580 and A560 that Sony is unveiling today; the company also has a pair of new DSLRs using its Translucent Mirror Technology, the 16.2-megapixel A55 and 14.2-megapixel A33, to show ...

If you've suffered a missed photo opportunity due to the short time your digital SLR takes to get its mirror out of the way, then Sony reckons it has the answer. The mirror inside the new α33 and α55 ...

Working behind the scenes to produce more mumbo-jumbo jargon, the Translucent Mirror Technology is shorthand for being able to track fast-moving subjects with “extra precision.” Two camera models with ...

No doubt you’ve been closely following Sony’s “Translucent Mirror Technology” and are super-keen to get your hands on their first cameras to employ the tech. What? You don’t know what I’m taking about ...

DSLR REDEFINED: SONY INTRODUCES NEW CAMERAS POWERED BY WORLD'S FIRST TRANSLUCENT MIRROR TECHNOLOGY ENABLING SIMULTANEOUS AUTO FOCUS AND CAPTURE IN AN INTERCHANGEABLE LENS DIGITAL CAMERA New Models ...

With the release of the Sony Alpha SLT-A55 and SLT-A33 in late 2010, Sony created a new category of camera, similar to a conventional digital SLR in many respects (same sensor size, lens mounts, ...

Sony announced a 16.2-megapixel alpha (SLT-A35) interchangeable lens digital SLR camera with pro-style shooting speeds and diverse creative options. Building on the acclaimed a33 and a55 models, the ...

The 16.1 megapixel Sony SLT A57 digital SLT camera is aimed at a very discerning camera buyer: Goldilocks. Papa Bear might prefer the bigger, more complicated and more expensive A77; Mama Bear might ...