What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

"The opposite of courage in our society is not cowardice, it is conformity." –Rollo May In our daily lives, the pressure to conform is omnipresent. Whether it's at work, in social circles, or within ...

What keeps most people from breaking the rules? This simplified breakdown of Social Control Theory explains how our relationships, commitments, and social bonds influence conformity and law-abiding ...