New logos for sports teams and tournaments are often among the most divisive. After all, sport tends to inspire more vehement passion than, say, a fashion brand or a consumer product, and rightly so.

PWHL names and logos are out and the debate around who hit the mark and who missed is already raging on social media. In reality, there is nothing to say any of the PWHL's six logos is veritably bad.

Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by describing the two brands as a “match made in heaven”. Supporters reacted to the ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...