Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible. Google Shopping Ads are now eligible to show in Google ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

2024 is shaping up to be the year of ads for Amazon Prime Video. In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into ...

In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alex Bitter Every time Alex publishes a story, you’ll get an alert straight to your inbox!

Amazon has abruptly pulled out of product advertising on Google Shopping, marking its most significant retreat in years. Average shopping-ad impression shares for Amazon from July 21- July 23, 2025 in ...

Google teased a number of generative artificial intelligence developments for advertisers coming down the pike as part of its Marketing Live showcase, including more ad formats integrated into the new ...

Temu discontinued use of Google Shopping ads in the U.S. last week. When it did, the ecommerce company's App Store ranking fell from between No. 3 or No. 4 to No. 58 within three days. The company's ...