Shaquille O'Neal speaks on the deciding moment which pushed him to leave Reebok to start the Shaq Brand, which his mother ...

Shaq, who serves as President of Reebok Basketball, said that the company may be in talks with Stephen Curry to become a ...

Reebok is, however, considered a long shot with many shoe experts saying it's likely that Curry Brand partners with the No. 1 ...

O'Neal is the president of Reebok Basketball, and he's overseen the company's return to the sport after a long hiatus. The ...

Ahead of last Tuesday night's road game against the Orlando Magic, the Golden State Warriors point guard paid homage to Shaq ...

Shaquille O'Neal said in an Instagram video that Reebok might already be discussing a sneaker deal with Stephen Curry.

Reebok might be the new home for the Steph Curry shoe as the Warriors star was seen wearing Shaquille O'Neal's Reebok ...

Shaquille O'Neal was a dominant force in the NBA, a 7-foot-1 gentle giant who shattered boards, racked up four titles and left an indelible mark as one of the best centers in basketball history. But ...

Stephen Curry's 13-year partnership with Under Armour has concluded, leaving him exploring new marketing ventures. NBA ...

Shaquille O'Neal and Allen Iverson are on a mission to put Reebok back on the map for sports. Stream Los Angeles News for free, 24/7, wherever you are. The company named O'Neal Reebok's president of ...

LOS ANGELES — Shaquille O'Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

This image released by Netflix shows Shaquille O’Neal, left, and Allen Iverson in a scene from the series “Power Moves with Shaquille O’Neal.” (Netflix via AP) LOS ANGELES (AP) — Shaquille O’Neal and ...