Instagram Reels started life as a defensive move against TikTok, but it has quickly become one of the most lucrative products ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Michelle Mark Every time Michelle publishes a story, you’ll get an alert straight to your inbox ...

Instagram has changed a lot, and 2026 is no different. In late 2025, Meta said time spent watching video on Instagram was up ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

New data found Instagram reels is surging ahead of TikTok in countries like the US, Japan, and Spain. TikTok and Instagram have been competing in short-form video for years. The success of reels may ...

Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...

Reels are a popular feature of Instagram that lets users and brands make short and engaging videos to connect with their audience and attract new followers. Reels can be very addictive, and people can ...

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted ...

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an ...