NEW YORK (AP) — Nike went to court Wednesday to prove that Reebok is no shoo-in to promote New York Jets quarterback Tim Tebow on apparel. Nike Inc. claimed in a lawsuit in U.S. District Court that ...

LeBron James made a pivotal decision in 2003. He rejected an immediate $10 million offer from Reebok. Instead, he trusted his ...

When Reebok introduced a green New York Jets T-shirt with the number 15 and star National Football League quarterback Tim Tebow's name on it last week, Nike Inc says its rival was misappropriating ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

Ahead of last Tuesday night's road game against the Orlando Magic, the Golden State Warriors point guard paid homage to Shaq ...

Shaquille O'Neal said in an Instagram video that Reebok might already be discussing a sneaker deal with Stephen Curry.

Reebok is, however, considered a long shot with many shoe experts saying it's likely that Curry Brand partners with the No. 1 ...

When it comes to athletic shoes, the home court advantage has been with Nike. Rival Adidas has been like a lightweight going into the ring against a well-conditioned heavyweight, trying from Germany ...

NEW YORK -- Nike went to court today to prove that Reebok is no shoo-in to promote on apparel. Washington County-based claimed in a lawsuit in U.S. District Court that has used Tebow's name on ...

Tim Tebow has only been a New York Jet for one week, but he’s already the subject of a legal battle between two of the most powerful names in the sports business world. Nike filed a lawsuit against ...