Small-business owners are faced with many challenges, such as planning sales and marketing strategies for their companies. Your business plan will vary depending on your type of business, but one main ...

Products and services are vastly different in the minds of consumers and can't be marketed the same way - at least not without some careful planning. Because the price you set will determine the ...

Gaurav Kumar is the founder and CEO of Beyond Codes, Inc. and the author of the book Sales Lessons From Golf. In my experience as a sales expert, I have learned that not all sales strategies are the ...

Products face a tough marketplace. But companies can break out of that rut by positioning them like services instead: renewable must-haves. The U.S. is an increasingly tough place for product ...

Technology and business have shaped a lot in today's market and has give many entrepreneurs in India to delve into various kinds of startups and not just limit oneself on building a strong technology ...

I know I am not alone when I say that there are far too many products sold today that have to be assembled by the purchaser, and assembling these products is never as easy as advertised. We’ve all ...

There’s never been a better time to launch a startup. With so many innovative tools in the marketplace, it’s possible for even the smallest startup to gain access to big time resources. From marketing ...

In the Products and Services section of your business plan, you will clearly describe–yep–the products and services your business will provide. Keep in mind that highly detailed or technical ...

David leads the Hardware team at CNET, covering phones, wearables, laptops, TVs, streaming, future tech and more. We provide helpful, expert reviews, advice and videos on what to buy and how to get ...