The first ever Primark Home store in Great Britain, dedicated to interiors inspiration, is preparing to open its doors in ...

That’s the business model. But business models don’t shop—people do. We need awareness that can scale faster than store openings in a country this big. In funnel terms, we needed top-of-funnel ...

One particular purchase that has seen shoppers "obsessed" is a £12 Primark mirror, which can't be found online. A TikTok user ...

PRIMARK stores have been given a new look across Scotland. It follows a decades-old debate north of the border over how to ...

In a new campaign, the chain celebrated the diversity of 'Primark' pronunciations across the UK with a temporary rebrand in ...

While we still have a few weeks left of summer to go, many are already planning for the next season and rushing out to get a ...

NOTHING says cosy night in like a pair of cute new pyjamas.  And Primark’s latest range – themed on a classic 90s rom-com – is making shoppers feel very nostalgic.