Move over clean laundry musks, the fragrance world has found its new obsession and it smells like a beehive in golden hour.

The scent and flavor of synthetic banana can be polarizing — my boyfriend won’t touch the banana Runts, for example, which ...

Viktor&Rolf's Flowerbomb perfume is a beloved fragrance icon, and you can now save 20% at Boots — get a 30ml bottle for just ...

This spring, popular fragrance trends will include aquatic fragrances, tropical gourmands, and citruses like fresh yuzu, ...

Buckhead perfume store Indiehouse Modern Fragrances has a partnership with an AI company that allows customers to create ...

Jo Malone London, often shortened to just Jo Malone, is one of those perfume brands that everyone has heard of. They famously ...

I've never smelled so good, ...

Thu, Jun 11, 2026 Wearing excessive perfume or aftershave, smelling 'like an air freshener' and reaching for deodorant ...

Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. As the beauty industry becomes increasingly holistic, ...

Arguably the most famous perfume in the world, Chanel No. 5 holds a space in every fragrance lovers' collection, whether they love it or hate it. What other scents have that kind of pull on people?