Combining two of today's hottest marketing trends, digital out-of-home and social, Pepsi is testing a vending machine that lets consumers send free soda to friends. With PepsiCo's Social Vending ...
The whole point of doing an influencer campaign is to "influence" people into liking your brand and buying your product - not piss them off. One soda company’s PR campaign had people poppin' off ...
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