Sccube is looking build its brand and increase affinity among health- and image-conscious Singaporeans. Yap Eng Kian, director of Sccube the Apothecary, said: “Since we launches in January 2007, we’ve ...
The brief includes developing PR strategies and managing media relations as part of the sport brand’s overall brand communications campaign targeted at the growing sports community in Singapore. “With ...
“Crazy Rich Asians” isn’t necessarily great PR for Singapore. “[The film] represents the worst of Singapore,” Ian Chong, a political scientist at the National University of Singapore, said after ...
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