New research indicates a strong correlation between AM/FM radio listenership and podcast consumption, highlighting the advantages of cross-promotion. In Q2 2023, nearly one in three Americans 25-54 ...

For the first time in history, podcasts have overtaken talk radio as the most-listened-to medium for spoken-word audio in the United States. Podcasts, including video podcasts, eclipsed AM/FM talk ...

A new study reveals that the radio audience doesn’t just overlap with podcast listeners – it often outperforms other platforms entirely, making AM/FM one of podcasting’s most engaged and loyal ...