The e-retailer has confirmed it will mail its first printed toy catalog to millions of customers this month, reports CNBC. The catalog, titled “A Holiday of Play,” is a throwback to the old Toys R Us ...
Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...
In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this ...
There’s a special place in Lititz, Lancaster County, where the tradition of the Christmas toy catalog is alive and prospering. Toy enthusiasts – young and old – await the arrival of the annual Outback ...
The Amazon Holiday Kids Gift Book, which just recently hit mailboxes months ahead of Christmas, has become the modern child’s wish book — a glossy stand-in for the toy store aisles their parents once ...
You’re bound to get tons of shopping catalogs this holiday season, and soon, one of them may come from Amazon. Following the demise of Toys R Us’ presence in the US and UK back in March, the ...
In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...
That’s not a computer. Amazon sent an actual printed holiday catalog in the mail and at least two kids got a kick out of turning the pages. (GeekWire Photo / Kurt Schlosser) Forty or so years after I ...