The sport is experiencing a cultural evolution as more luxury brands embrace the court and its players.

The first glimpse of Nike’s 2025 New York collection suggests the brand has never been closer to capturing the golden era of ...

Nike has dropped $50 t-shirts online for three of its top women's tennis players: Aryna Sabalenka, Naomi Osaka, and Qinwen Zheng.

The 2023 season is starting out as the Nike exodus. Sloane Stephens is the latest WTA tour player to begin the year without the Swoosh on her chest, joining Donna Vekic, Marta Kostyuk and Marketa ...