Shopping If you liked Nike’s ‘So Win’ Super Bowl commercial, you have to check out the new line that inspired it Updated: Jul. 14, 2025, 12:56 p.m. | Published: Feb. 13, 2025, 4:56 p.m.

Nike aired its first Super Bowl commercial in 27 years to advertise performance apparel. The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy.

The commercial is titled "So Win," a new brand anthem for Nike, according to a news release. “Women’s sport isn’t the future, it’s right now," Ionescu said in a Nike announcement.

The latest Nike commercial has a star studded cast of athletic talent including LeBron James, Serena Williams and UFC light heavyweight champ, Jonny 'Bones' Jones. The champ first signed his deal ...

Nike, however, had surprisingly sat out on the sidelines since 1998, until it finally returned with a commercial during Super Bowl LIX. After a 27-year wait, the ad needed to deliver — and it did.

NEW YORK (WABC) -- Nike has released a two-minute commercial narrated by Colin Kaepernick, while the national debate continues to rage over the company's endorsement deal with the controversial ...

Who is in the Nike ‘Can’t Stop Us’ commercial? Rapinoe, named the Best FIFA Women’s player in 2019 and winner of that year’s Ballon d’Or, narrates a spot about athletes advocating for ...

Nike went in a different direction with their first Super Bowl ad campaign in nearly 30 years, as the sneaker and apparel giant had a Super Bowl commercial for the first time since 1998 and used ...

Malia Obama is being accused of copying an indie filmmaker’s work for her Nike commercial released earlier this month — the first ad the former president’s daughter has directed.

Many Super Bowl commercials rely on nostalgia, but this use seems more appropriate and less forced. Adding mayonnaise to your favorite sandwich at Katz’s Delicatessen probably happens daily.

Nike aired its first Super Bowl commercial in 27 years to advertise performance apparel. The ad featured female athletes and aligns with CEO Elliott Hill's growth strategy. Nike's focus on women's ...