As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry on the field.

Brand executives met Feb. 5 in San Francisco for the USA TODAY Ad Meter Summit, previewing top Super Bowl ads and the strategies behind them.

A commercial for Trump accounts will air right before the Seattle Seahawks face off against the New England Patriots in Super Bowl 60.

According to Come Near, the group managing the He Gets Us campaign, after airing commercials in three previous Super Bowls, they have seen nearly 10 billion video views, more than 70 million visitors to their website HeGetsUs.com and an awareness of the campaign so high that 40% of adults in the U.S. now know about He Gets Us.

It's been a decade since the St. Louis rams left for Los Angeles, and since a local lawyer used a Super Bowl ad to echo St. Louis’ heartbreak over losing its NFL team. St. Louis sports fan still remember that viral moment that served as a symbol of their frustration.

On February 1, Hilary Lewis of The Hollywood Reporter reported that Sabrina Carpenter and Tyler, the Creator delivered splendid performances at the 20.

Addison Rae, 'Severance' star Tramell Tillman and other stars can also appear in the ad, which is customizable in the delivery app itself

Josh Allen and the Bills won't be in the Super Bowl, but Hailee Steinfeld, his life, will be in a State Farm commercial during the big game.